How to Advertise on Pinterest?

If you have ever wished that search engines could be combined with social media marketing, Pinterest Ads would have that answer. This would allow advertising businesses to access their relevant users on Pinterest.

The active ones looking to buy products and the passive ones just browsing their feeds. With millions of active users, it is an ideal platform to take your business to the next level. 

What Are the Benefits of Pinterest Advertising?

Pinterest has proven itself as an optimal advertising site since it has more than 518 million active users, here are some of the convincing reasons for advertising through Pinterest:

• The Pinterest user, once found, will not let go of that lust; once he sees the product, he will gladly spend money. Retail brands can expect returns higher even by 2 times on ads in comparison to other social media platforms.
• The ads can show in search results or feeds depending on users’ interests, behaviors, and the kinds of information they’ve searched for online. This means that your product will be viewed only by those who are interested in your purchase.
• It is also possible to target users according to the past activities they exhibited, e.g., what they have pinned or what sites they have visited. These make sense in increasing conversions in times when users are more likely to buy.

Pinterest Ad Types

Such Pinterest ads comprise diverse formats that respond to all campaign requirements. Here are the most common: 

• Standard Pins: Static videos, images, or Gifs are promoted as ordinary pins. These include a “Promoted by” label and make great added visualizations for your product.
• Video Pins: Video ads do catch attention. It shows you can display more of the information and product varieties creatively. Just remember to keep it short (6-15 seconds) and visually attractive. 
• Carousel Pins: Carousel Pins are doing better by allowing the audience to swipe through a series of images without interruption. You can show variations within a product category or entire categories of products.
• Shopping Pins: The ad pins link directly to product pages for convenience retail shopping. 
• Collections Ads: It is a mix of a larger hero image or video and below it some product images. These serve well in advertise on Pinterest for multiple products within a single ad. 
• Quiz Ads: Interactive pins that allow people to participate in a poll give a personal touch to the experience.

How to Create an Ad on Pinterest

Creating Pinterest ads is very easy. Here’s a step-by-step guide:

• Make an automated campaign: Click on “Create Campaign” on the Pinterest Ads dashboard, and select “Automated Campaign.” With this option, you can easily set up your ad.
• Choose Your Goal: Select what your goal is for the campaign. You can achieve sales, clicks, or impressions.
• Select your pin: Choose an existing pin from your boards or create a new one. You can also add a URL for users to click.
• Set Your Ad Location: Set the areas in which your ad is going to be shown. Select countries, regions, or cities.
• Choose Your Budget: Set a daily or lifetime budget for this ad.
• Review and Publish: Check your ad’s details, then click “Publish” to run your campaign.
• Track Your Results: Use the complete Pinterest Ads Manager to track performance. Count clicks, impressions saves, and all that stuff.

Best Practices on Pinterest Advertising

Follow the best practices guide for Pinterest ads to reap the full benefits from the advertisement:

• Different Strategies Testing: Experiment with different pin types, targeting options, and ad strategies for possible best use by audience touch.
• Optimize Your Pin Descriptions: The image is what attracts people, while the description is what will communicate the value of your product in seconds. Skip the names of the products and instead highlight the benefits or features.
• Skip Hashtags: Unlike Instagram and Twitter, hashtags fail to achieve similar results on Pinterest. Spend more time on keyword-rich descriptions instead.
• Videos: They stand out in the feed and grab attention better than a static image. The video’s short, so it’s high quality and visually captivating.
• Use Landing Pages Carefully: You must always send users to the page they expect to be on-whether that be a product page or a content page. If users are disappointed, they leave without clicking again. To maximize conversions, learn how to drive pinterest traffic to your website.

Frequently Asked Questions