How to Drive Traffic to your Website from Pinterest?

Since you have surely heard about Pinterest it is a great platform. But besides being another very fascinating fast-growing social networking site? With over 100 million monthly users sharing their content, it is quite a good way to connect with your audience!

You may, be thinking that it helps only brands that depend on good photography for selling their products; but that is completely wrong! Almost anyone creating helpful and inspiring content can do better. Hence making it the perfect traffic source for bloggers and service-oriented brands. More traffic to your site equals more leads; more leads, more clients!

This article aims to explain why Pinterest is so great for bloggers and offers several tips on how to use Pinterest to drive traffic to blogs. 

Different Ways to Get Organic Traffic from Pinterest

Want to get organic traffic from Pinterest to your site here are some ways that you can follow! While organic strategies are effective, Pinterest Ads can significantly boost your visibility and traffic for maximum results.

Use Relative Keywords

Pinterest being considered a search engine, makes keywording a very important aspect of your strategy. The keyword should be included in your PIN title and captions. it is best to include a mix of long-tail and broad keywords. 

Long-tail keywords are more niche and specific compared to broad keywords. In this respect, a broad keyword would be social media, while a long-tail keyword would be social media post ideas. Broad keywords usually reach a wider audience whereas long-tail ones target an audience searching for something much more specific.

Sign-up Business Pinterest Account

While there is no visual difference between business and personal accounts, more options are available through a business account. A business account allows your business name to be used instead of your name. It also allows access to the free analytic tool and to use of rich pins.

The conversion from a regular personal account to a business account is very easy. Just log in to your business account, this setup is very easy, fill everything in, and you are ready to pin

Create a Mystery with your Pins

One great trick for enticing visitations to your blog is creating an air of mystery with your Pin titles and images. This is something that could be applied to any Pins; it is also used on things like e-mail subject lines and blog post titles.

Instead, you might want to consider using an image of yogurt, which is usually seen as a healthy food but often has a ton of added sugars. Pairing this image with a title like “Healthy Foods that Make You Gain Weight” would create a much stronger urge to click.

Make It Unusual

A better strategy would be to take a look at how other bloggers’ Pins look like in your niche and work to create something different. For example, if you are in the fitness category and see that all the Pins are in vivid colors, the contrast of earth-tone color combinations should do the trick.

On the other hand, if you see that everyone is using those colors, you should do the opposite and go for something loud and different.

Use Guide Search

Some relevant words can be searched in a guided search to know what people search for Pinterest. Once you type a keyword in the main search bar, some tiled words appear underneath. Check for the pertinent words in those tiles that could constitute a part of your pin description.

Apply for Rich Pins

Rich pins make your pins stand out from the rest in the Pinterest feed by containing that extra bit of information. Rich pins are for articles, products, recipes, movies, places, and apps. By far, the two most popular types of rich pins on Pinterest are article-rich pins and product-rich pins.

On mobile rich pins, the article includes a favicon next to it, while the desktop layout features the favicon with a bolded title. These bold titles on rich pins act as an eye-catcher in a user’s Pinterest feed, thus enhancing the chance of being seen and clicked on. The pin on the left side is the article-rich pin. The right side pin is a regular pin without a bolded title.

Consistency in Creating Pins

If you want to get traffic to your site, you have to pin like crazy and do it every day. Creating a minimum of 10 pins per day, which would include a mix of pins that link to your website and useful content for your audience. Over time, Pinterest favors those who pin consistently with greater visibility for their pins among their followers as well as more people overall.

Pin Images Directly from your Website

If you aim to get people to visit your website, the images must be connected to it. Therefore, a good idea would be to set up a ‘Pin it’ button on your website. This way, anyone visiting your website will find it easy to pin your images onto their boards, and all their followers will be able to see your image while being linked back to your website. Several free plugins can be added to your site for this. If you want to download Pinterest images, you can use our Pinterest image downloader for this or for saving Pinterest reels, try our Pinterest reels downloader.