Pinterest Ads vs Facebook Ads | Which Will Give You A Better ROI?

Today, we are investigating spending your advertising budget. That’s the question we’re going to answer today. We’ll also talk about the best practices of Pinterest ads and Facebook ads, their differences, and how to choose what’s right for you. 

What are Pinterest ads and Facebook ads?

The eyes and the content discovery are what the Pinterest platform is all about. Pins are the type of posts that Pinterest uses, and in essence, these are visual bookmarks with which users can interact.

Facebook ads are served across the platform, appearing in various places such as the main feed, the nice kind of Facebook messenger, and Facebook stories.

Comparison Between Facebook Ads vs Pinterest Ads

Let’s do a comparison between Pinterest ads and Facebook ads with some points.

User Intent

• Users access Facebook mostly to connect with friends, relatives, and communities rather than for shopping. Therefore, purchases coming through Facebook ads are impulsive.
• Pinterest users come to the site to search, plan, and discover ideas making them easy to saddle between high-intent buyers. Pinterest users actively look for products, inspiration, and solutions.

Targeting Options

• Facebook evolved its audience targeting in such a way that, through demographics, interests, behaviors, location, and past interactions, they are all able to filter users for businesses.
• Pinterest offers keyword-based targeting, interest-based targeting, demographic targeting, site-targeting-based targeting, and engagement-based targeting.

Audience Size 

• Facebook has approximately 2.96 billion monthly active users, which makes it one of the best social networking sites in the world.
• Pinterest has about 445 million monthly active users, almost all of them are highly engaged, but more likely to discover new products – making it an attractive place for brands to get attention and drive interest.

Ad Optimization and Target Objectives

• Aside from using purchases, lead generation, add to cart, page visits, causing an event, and many more, Facebook also provides conversion events to optimize a campaign in various ways.
• Pinterest ads always focus on driving engagement for the long term and should resonate with goals of brand awareness, publisher conversations, and shopping catalog sales.

Cost

• Facebook is the most costly channel among all channels, having CPM ($7.19), CPC ($0.97), almost in the same line as Pinterest, and CPA, which is much less at approximately $5.47.
• Advertising on Pinterest indicates the CPM will cost anywhere from $2 to $5, on the other hand, the CPC might be between $0.10 to $1.50 and is still somewhat at par with that of Facebook.

ROI

It is tough to compare ROI across social networks as they don’t guarantee a return on investment. One possible approach could be to use CTR (Click-Through Rate) as an indicator.

Indicate the frequency at which users click on an ad this creates opportunities for conversion. The more clicks, the better the chances of making profits and hence a better ROI.

On average, this has worked out as a higher CTR for Facebook, at 0.9% relative to the Pinterest figure of 0.28%. This means that the impact of using Facebook for advertising can be seen as a better opportunity to increase the ROI, although many others come to bear on the overall advertising success. 

Pros and Cons of Facebook Ads

Each platform has its pros and cons. Let’s explore the benefits and disadvantages of using ads on Facebook or Pinterest.

Pros and Cons of Pinterest Ads

What Platform Should You Use?

• Choose Facebook for mass audiences, great targeting features, and high conversion probabilities.
• Choose Pinterest for great visual content and a community that appreciates discovery.

If you’re on a big enough budget, going for ads on both platforms at once will surely maximize your results.